About Us

We are not a volume player; we are a location-first media business focused on effective outdoor advertising. Every site we acquire is chosen with intent, emphasizing high traffic density, strong sightlines, and audience relevance. If a location does not align with our positioning strategy, we do not pursue it. This philosophy, upheld by Duma Outdoor Media, ensures that our clients receive superior ROI through customized advertising campaigns while safeguarding long-term asset value.

Digital & Static Billboards: Development, ownership, and operation of premium OOH assets for effective outdoor advertising. Site Acquisition & Permitting: End-to-end management of landlord negotiations, municipal approvals, and compliance. Campaign Flighting & Management: Professional scheduling, monitoring, and optimization of customized advertising campaigns. Advertiser & Agency Sales: Direct engagement with brands, media agencies, and buyers. Asset Maintenance & Uptime Management: Proactive technical oversight to ensure uninterrupted exposure.

Regulatory Competence: Proven capability navigating complex municipal approval processes while implementing effective outdoor advertising strategies. Retail & Urban Focus: Emphasis on high footfall retail and mixed-use environments with fewer regulatory constraints, ideal for customized advertising campaigns. Partnership Driven Growth: Long-term alignment with property owners ensures successful collaboration with Duma Outdoor Media. Lean, Accountable Execution: Decisions are fast, responsibility is clear, and delivery is non-negotiable.

Effective outdoor advertising only works when three things are aligned: location, relevance, and execution. If any one of these elements is missed, the asset underperforms. At Duma Outdoor Media, we focus on these elements to create customized advertising campaigns that truly resonate.

To build a scalable portfolio of dominant OOH media assets, Duma Outdoor Media focuses on creating customized advertising campaigns across South Africa’s most commercially active areas, ensuring effective outdoor advertising that reaches a wide audience.